< Home to Man in a Skirt

  Follow Your Passion

Chapter 1 
Getting the Bug

Chapter 2 
Abyss to Bliss

Chapter 3
Take The Plunge

Chapter 4
Life's a Beach

Chapter 5 
Accordion Zen

Chapter 6 Play More Golf

Chapter 7
 Time Master

Chapter 8 
Temple of Time

Chapter 9

Chapter 10

 

 

 

 

Taking The Plunge!  

I felt I was prepared  to leave the security and warmth of the regular income. Andersons now seemed like a beach to me, full of warm soft supporting sand with a secure monthly paycheck! 

Some are happy to stay there on the beach working for someone else, but I was forever looking out to sea, watching all those entrepreneurs who had unshackled themselves from the workplace and were free-lancing! Those self-made millionaires seemed to be doing just precisely what they wanted to do. The Richard Bransons of this world made it look so easy – as if they were out there surfing the waves!  

Actually it was this surfing analogy that helped me leave the beach and paddle out into the water to join them. I realized that these surfers were not trying to tame the water! They didn’t want to own a wave, all they wanted to do was to get up on a board and ride it for a while as they skimmed a little water off the top!

The large companies are already out there producing for the mass market. They are the tidel waves, the scary water that would swallow you up if you stood in their way. 

The waves are not so scary if you see them as waves of opportunity. You just have to surf a few into shore. Take a few ideas and try them out - and get out before they crash. If that one doesn’t work out, just paddle back out a bit and wait to catch the next wave!

You don’t have to sink yourself into debt with an office, or run out and buy equipment. 

EXAMPLES: You are not trying to build a huge store in the mall, you are just setting up a small stand outside the food court! You don’t have to own a magazine, you can be a freelance writer and be an expert in this new fad of *** (insert new fad!) You don’t have to start your own restaurant, you might write a column on catering to the latest diet!

People think they have to own the mountain, but you can start your own ski school specializing in some new trick skis. You don’t have to be a famous fashion designer in the first year,  you just have to start selling your designer scrunchies at the local fair!  

You don’t have to build you own gym – you just have to offer a pilates class at the fitness center. There will always be the latest fad – so get up and start running with it!

Waves are The Buzz!  

We are certainly not talking about starting a new craze here - that would be like trying to make the wave yourself. You could not make a single ripple on that huge ocean! Go with the wave - ride the enthusiasm that is already out there instead of trying to create your own. Service the buzz that already exists.

There was a new young energy in the after-dinner speaking circuit and I caught the wave just right! I was out there in the ocean, on a board, with my bagpipes ready, my shtick practiced, free from debt and ready to surf!

I might have ended up a professional bagpiper that happened to do a few funny toasts. I nearly ended up playing the banjo in an Irish band, and for many years I survived as a Scottish story-teller!

You just have to have lots of different interests. The pilates instructor is also a masseuse who specialises in aromatherapy. The caterer is into low carb but is ready to jump onto the next wave when it comes along. The bagpiper can also do standup. The best place to look for the new buzz is the other surfers – what are they doing, where are they going.

Watch for Other Surfers!

Want to find the next fad? Study the other surfers. The waves are very long and there is room for many entrepreneurs to take advantage of the same opportunity. Go out to the edge where the waves are breaking! 

Many surfers can be on the same wave, but this is actually a reason why many don’t ever take the plunge – ‘I am too late - look at how many other people are already doing it!’

However, that only shows that there is a good wave out there! Get on it now, but beware of sharks that try to sell you into waves that have broken a long time ago!

'That fad will have passed by the time I take a course in it!’ you whine. Yes, but then you will be in the water on a board ready to catch the next big thing that comes along!

I meet so many brilliant people who turn their back on the surf with excuses like that. They bury their head in the sand and try to tell you that the beach is not that bad after all!

You can just imagine the laughter as I stepped out of a secure job with a bright future at Arthur Andersen. I literally walked out of the office and up Arthur's Seat (a hill in the center of Edinburgh) took off my tie and hung it on a rock and swore that I would never wear one again! It was as if I also stripped off my pin striped suit and walked into the surf! My CPA friends all tried to talk me out of it but I knew the truth about the sand!

The Truth About the Sand! 

Back to Top 

©2000-2005 JB