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I
walked to the pub at 5pm and sang from 6 to 9pm. I had taken my 9-5 and turned it upside down into a
5-9!
I had freed up so much time which I invested straight
back into catching more waves. I saw new crazes and jumped on them. I surfed for four glorious years! I threw myself into
everything. There was a craze on alternative medicines and so I studied
everything from Alexander Technique to Zen Buddism. I submitted articles
on a plethora of subjects to numerous magazines.
I wrote on Stress Management and Time Management for the Accountancy
Magazine. I researched Scottish history and travel for the Scottish
Banner, and, as you know I wrote for Decanter Wine Magazine on the subject
of whisky!
There was a huge interest in everything Scottish
especially the music and ceilidh dancing (think square dancing to techno
music!!) I invested in a sound system, learned to play a chord
instrument (bouzouki!) and teamed up with three beautiful girls who played
fiddles and drums. We started a crazy ceilidh band called ‘Ceilidh
Minogue and the Flopsy Bunnies’. We jazzed it all
up a bit and played funky tunes, made up silly dances and blew whistles
and duck calls - we were the bomb!
I learned Accordion to be able to do one man dance
band for smaller dance gigs. For the next three glorious years I threw my energy into
anything and everything – from Accordion to Zen - I grew a beard and learned to juggle!
TELLING STORIES AGAIN
Storytelling had
caught onto the ‘all things Scottish’. I heard a few tellers and
realized that I could jazz this up but I needed a break and so I
pulled the old Resume Wizard out again!
There was a 'Scottish Story Telling
Festival' in Edinburgh and I knew I needed a letter from them with that
title on it!
I told the organizer that my band would play music for free in the interval if he would simply write that
I was a
great addition to the festival - on headed paper of course!
Now I was able to add ‘great addition to the
Edinburgh Story Telling Festival’ and it looked like I was one of the storytellers!
This helped
me get my first storytelling gig in America and many grants from the Massachusetts
Cultural Council!!
In turn this led to me writing children's stories and we produced 2 CD’s
one of which was played on NPR! As you can imagine that CD has a big
gold sticker on the front saying 'as heard on NPR' – milk it baby! (and
buy it here!)
For four glorious years I survived off a these few weekly
gigs. I remember my grandfathers advice - 'the secret to life is to reduce
your expenditure, not to increase your income!'
Debt
is An Anchor!
My friends could not quit accountancy so easily because they
could not reduce their expenditure. They had all gone out and bought
apartments and cars with their first paycheck!
You can’t get up and balance on a surf board when you are
carrying around the anchor of debt - it keeps dragging you down! You will not be able to turn and live lean
if you
have to earn a basic income just to keep your head above the water!
You have to make an attempt to get off the beach when you are young and before you
accumulate debt! Sand and water eventually make concrete! You
think that you are building sand castles, but it can become quick-sand and
you can get trapped when it all turns hard.
Work
For Nothing!
You need to be debt free to be able to work for
nothing! I have often found that the best leads come when you are able to do the first gig for nothing
(and
then charge them double for the second gig when you have firmly hooked!)
I call this the First Principal of the German Beer
Festival because they give the beer away for nothing on the first day of
a festival and then charge double the next day to make their
money back!
Its like fishing for bait - you catch a little fish and
then throw it back in the ocean using it to catch something larger! I had written free articles
to get published. I had played free music to get a resume line. Now I
wanted to
bagpipe for nothing!
I found a group who attracted a famous personality right in my back yard
– 'The Harvard University Hasty Pudding Club'. I smelled an opportunity for a great
resume line, but only because I had the free time to do the job for nothing!
If I had stayed in the office I could never have
taken this gig and would never be able to end the sentence on my website so
nonchalantly
“… and piped for Julia Roberts and Susan Sarandon.”
The Resume Wizard can create a line that sounds enticing
when really it is just bait for other fish! That is why you see that sign
in bars 'Girls drink for free'!
Another case of fishing for bait was getting a gig with the
Bartenders School of America. They had no money but were eager to jazz up
their course with a guy from Scotland teaching them about scotch in the
kilt and playing the pipes for nothing!
I could have become full time teaching Bartending Schools (there are hundreds across the states), but I
viewed this as a little fish to catch a much bigger one. Think how much a whisky
company would love the opportunity to get their product in front
of future bartenders - it was as if I had built my own stage! It worked so well that I only had to cast the line
once!
A guy from Seagram came along to see me – his
name was Marty Greenstein and that name will always sound sweet in my ears
for he had the vision and the connections to
get me a phone call with the Brand Owner of The Glenlivet.
‘Marty tells me that you know scotch and are good
in front of a crowd. Do you have a kilt and do you know a bagpiper?’
The
answer to those questions had taken me years to construct. I paused and
savoured the sweet silence before I replied and set up the first gig. The
other speakers they were using didn't wear a kilt and hadn't even been to
Scotland! I was the new Brand Ambassador for The Glenlivet!
It all happened so quickly! I was up and surfing the
big one - and it has been the wave that never ended! All my other projects
have had to be put on the back burner as I just try maintain my balance
year after year!
I have been surfing this wonderful wave of whisky for nearly
ten years now. The
company has been bought and sold and I am still up on the board doing the
same old thing – and I love it! I have been paid well over a million dollars now
to drink Scotch, and what a
life it has given me! The best part is that I get the days free to type the
story out.
The
Toasting Tour
As I speak, I am typing this from the pool side in
the Ritz Carlton in Naples, Florida! I am on a 12 week tour
that will include staying at Miami Mandarin, Dallas Derek, Boston Four
Seasons, and the NY W.
Tonight I will meet 250 people for a cocktail then talk them through
eight wonderful whiskies and
too many jokes!
Then I go out on the town to bagpipe into bars, buy
people drinks and get to see some crazy nightlife! Email me if you want a
ticket to the next tasting in your town!
It really is so much fun, and I get to see
so much of America and meet come brilliant people! Here are some pictures
that cannot do justice to all the fun we have!
Click
here for some more
Picture
of all the wonderful people I have met long the way!
AND
FINALLY - A
MESSAGE TO ALL THOSE PEOPLE WHO WANT TO KNOW!
So many people ask me how
they can do this for a living. I wish I could spend more time to brain
storm a plan with them and show them what they have to start doing now if
they want to follow their dreams. They can unshackle themselves from the
computer and get out of the cubicle - all they would have to do is Play golf and eat some chocolate!'
Click here for the
Next Chapter -
‘Play More Golf and Eat
More Chocolate!'
©2000-2005 JB
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